Gemeinsam
besser machen
A campaign that is not advertising - but honest appreciation.
Since 2020, DATEV's Gemeinsam besser machen campaign has celebrated the courage of SMEs—the backbone of Germany’s economy. In 2022, we expanded the “Maker Stories” series with a new focus on Digitalization and Sustainability, highlighting real entrepreneurs and their journeys.
Authenticity was key: the campaign honored founders and business owners while positioning DATEV as the enabler of their success. Rolled out across leading print (Handelsblatt, FAZ, Stern, SPIEGEL), digital, social, and out-of-home platforms, it reached decision-makers where it mattered most.
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Role: Art Director
Senior Copywriter: Henning Korb
Creative Director: Judith Safavi-Hir
Category: Advertising
Client: DATEV eG
Year: 2022
Agency: DDB Tribal Hamburg
Photographer: Johannes Mink
Producer: Paula Petersen, Kamila Kölling
Styling & Hair & Make-Up: Miriam Diaz, Jane Jakobi
Filmproduction: amoxi media
Director/dop: Oliver Leutnecker, Martin Richter
Landingpage
Digital. Sustainable. Future-oriented.
Discover how DATEV celebrates the courage of small and medium-sized enterprises, enabling real founders to transform dreams into action.
