BE D!FFERENT
NEW DIFFERENT
NEW PEOPLE
D!FFERENT, a luxury brand for the 1%, has rebranded and is now hunting for bold, passionate fashion lovers who reflect its new identity. The campaign isn’t the typical recruitment drive; it’s a bold guerilla mission to steal talent. Targeting influencers, daring fashionistas, and those stuck in uninspiring jobs, the campaign offers an escape from the mundane. By directly engaging these individuals in unexpected ways, D!FFERENT leads them to one destination - its recruitment page, with a message that was clear: embrace your passion for fashion and join a brand that's truly D!FFERENT.
WE STEAL PEOPLE
WITH A LOVE FOR FASHION FROM VARIOUS PLACES AND MOMENTS IN LIFE
By offering them an escape from their boring life: We will target the kind of people we want, in locations we will most likely find them – fashion stores and shows, parties, clubs, public places, galleries etc.
1.
EMPLOYEES FROM
THE BIG ONES
Employees of our competition. There are lots of talented people employed by the big brands, who feel that they are destined to do so much more than just stocking the shelves and folding garments. So, we come in pitching something very DIFFERENT:
2.
AMBITIOUS RESIDENTS
OF NOT SO FUNKY TOWNS
There are always people whose dreams and ambitions are bigger than the towns they happen to be born or live in. Maybe now it's time to move forward.
3.
ADVENTUROUS
FASHION STUDENTS
Out of hundreds of fashion school graduates only a few will rise to fame—but that’s where we come in. We’re looking for the passionate underdogs ready to uncover the next big stars and bold enough to take the leap in their careers.
credits.
My Role: Art Director
Executive Creative Director: Kolja Danquah
Copywriter: Paris Nikifroarkis
Junior Art Director: Stefan Grieche
Motion Design: Elkateb Mohammed
